Project Summary
Collaborated with Project Social T on an exclusive apparel collection developed in partnership with Urban Outfitters. Working under the direction of a creative director, I designed a range of original graphics that explored motorsports, Western, vintage Americana, and nostalgic themes. The project focused on creating trend-driven apparel graphics that reflected both brands' creative vision while appealing to Urban Outfitters' contemporary fashion audience.
Design Strategy
Working closely with the creative director, I translated creative briefs, trend research, and visual references into distinctive, retail-focused graphics. Each design was developed with an emphasis on typography, composition, color, and vintage-inspired detailing, balancing individual creative expression with the overall direction of the collection. Careful consideration was given to garment styles, print techniques, and commercial appeal to ensure each graphic felt cohesive with the collaboration while maintaining its own visual identity.
Final Result
A collection of apparel graphics that combined vintage-inspired design with contemporary fashion influences. Multiple graphics were selected by Urban Outfitters, bringing the creative concepts into a retail setting as part of the collaboration with Project Social T.
